Media Strategy

Media Relations

We implement comprehensive and tailored media outreach strategies for each of our clients. This is a critical tool that enables us to showcase the client on an international stage. Increased media coverage and visibility of products and business operations results in significantly increased credibility. This credibility goes a long way with investors and customers, and helps catalyze increased volume in the market.

We strive to deliver the greatest impact with relevant financial audiences while also maximizing management's time. Some of our media services include:

• Press release creation and distribution
• Media relations and engagement with leading publications
• Story placement, press conferences, and interview preparation
• Media monitoring and company daily clips
• Industry Media Research and Targeted
• Critical Events and Crisis Communications

We target financial media among other industry specific outlets and trade publications with high circulation.

As a story builds across various outlets cultivate and maintain our relationships with media contacts to ensure continued exposure. We work with our clients to develop a robust pipeline of media-worthy content.

Social Media Strategy

IRTH Communications addresses both retail and institutional buyers and strategically engages this large demographic for their clients. As our clients increase their exposure to investors, their interaction through social media becomes an intrinsic element of their branding and corporate profile. IRTH Communications can provide the know-how and tools to improve company interactions and influence in this space to effectively reach meaningful contacts.

A 2012 Pew Research survey found that 67% of adults online in the U.S. are engaged in social media, with more than 25% related to personal finance and investing. In order to access this demographic, we ensure your corporate storytelling is both attractive and accurate, compelling others to share your news and products as your company grows. A viral presence can lead to exposure not possible through traditional media, and can result in new leads on investment and new sources of revenue.

We work with new and existing platforms including social media to streamline online efforts and ensure uniform branding. Advertising efforts are measured using analytics so social media marketing campaigns can quickly be adjusted and improved. Whether you are looking for a full social media overhaul, or just some small engagement tips, we can point you the right direction.

Our Clients have been featured in a wide range of media outlets, including industry specific and top national outlets.

These include: